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NGO和慈善机构考虑网上筹款时须知

10月 19, 2022 | 知识

网上筹款

在香港，于公众地方举行公开筹款活动(1)需要预先要向社会福利署申请及需获批核，例如卖旗日或在街头义卖等活动 ; 而若获准机构所举办的网上筹款时间正好在获批卖旗日子附近或曾于其宣传品上有所提及亦需要将其详细资料一并向社署申报。但若筹款活动是于互联网上募捐，则政府暂时仍没有法例监管(2)，跟据本年15/5日财经事务及库务局局长许正宇于立法会上回答议员的提问透露相关的咨询工作有望在本年内会向公众提出(3)。

一般慈善机构需预留人手和时间为捐款者签发收据，这方面网上筹款平台的好处就显而易见，自动化系统能透过电邮自动发送收据，大大减低人力物力的需求 ; 现时的网上筹款平台皆十分人性化，只需几个步骤便能以电子钱包或信用卡完成整个筹款过程。它既可接受单次性捐款，又可执行重复性的捐款模式，而收款机构亦可于管理后台得知善款筹募情况等。绝对可以满足现时的NGO或认可慈善机构多元化的筹款目标。。

此外，电子卖旗亦是许多慈善机构近来积极采用的崭新筹款方案，它一方面能更形象化地替机构宣传和筹募善款，另一方面可设定让已买旗者透过社交平台让其已买旗讯息于线上传到其亲友方并有望获得同样支持，令整个线上卖旗行动可自动有序地进行。我们相信，网上筹款平台的出现，会为有需要机构带来一个崭新和富弹性的筹款概念，亦为传统的筹款模式带来一点新意。

(1)举办筹款活动中涉及筹款或售卖或为获取捐款而交换徽章、纪念品或类似物件；活动目的为慈善用途；以及活动于公众地方举行，便须向社署署长申请许可证。。https://www.swd.gov.hk/tc/textonly/site_faqs/page_cfcfaq/#11.html

(2)由于政府无权规管某些新兴筹款方式(例如線上捐款与自动转帐捐款)，慈善机构无须向公众披露从这些渠道得到的捐款收益及用途。https://www.legco.gov.hk/research-publications/chinese/essentials-2021ise06-regulation-of-malpractice-of-charitable-organizations.htm

(3)政府正就规管众筹进行检讨，以期为众筹活动提供明确清晰的规管规范，加强众筹活动的透明度和问责性，以防范违法行为，保障公众利益。我们计划于今年就将来规管架构的具体内容咨询公众https://www.info.gov.hk/gia/general/202205/25/P2022052500335.htm

 

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